Distilling Digital Data
Young adults are the most connected consumers
Millennials—also commonly referred to as Generation Y and echo boomers—are the first generation to come of age in the new millennium. Unsurprisingly, the internet’s role is paramount among the age group’s media habits and usage. From shopping to socializing to watching TV, they do it all online.
“Millennials represent a critical target for marketers, and the best place to reach them is where they are—online,” said Jared Jenks, eMarketer analyst and author of the new report, “Demographic Profile—Millennials.”
Millennials comprise nearly a quarter of the total US population, and are evenly split between males and females. Less than six in 10 are white, and aside from children under 18, millennials are the most ethnically and racially diverse generation in the country’s history.
(Via eMarketer MAY 11, 2011)
Multi-channel Engagement
There are many different perspectives on what’s big in web content management(WCM) this year, and where better to hear them then from the crow’s nests of WCM vendors themselves?
Yes, WCM has evolved to be about much more than publishing content to websites, and most WCM vendors have recognized this evolution and adapted.
When asked, Sitecore’s (news, site) SVP Marketing, Darren Guarnaccia, said that they believe the number one driver to multi-channel engagement will be mobile. Supporting this channel will be tricky, Guarnacia said, because you have to re-think the entire experience, not just resize it. But mobile is just the start.
Read more – via CMS Wire
YouTube founders Chad Hurley and Steve Chen weren’t crazy when they recently acquired Delicious from Yahoo! through their new startup AVOS (news, site). While Yahoo! couldn’t seem to make heads nor tails with Delicious, AVOS goes one step ahead by combining Delicious’ rich mine of business intelligence with social analytics technology from Tap11.
Tap11′s social media analytics platform gives users an easy-access dashboard for gathering intelligence from social media such as Facebook and Twitter. The service is designed for marketers, community managers and just about anyone who needs to monitor the impact of their social media campaigns or filter out the noise to focus on relevant conversations.
AVOS’ Hurley stressed the company’s vision of creating the “best platform” for saving, sharing and discovering content.
With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”
Tap11 has access to the so-called Twitter Firehose. Having access to the 90 million-plus tweets per day makes the service a powerful tool for gathering intelligence. Aside from Facebook and Twitter, Tap11 can actually get feeds from other social networks and sites, and this is where Delicious will come in.
Tap11′s CTO Braxton Woodham gives an insight on the synergy between Tap11 and Delicious, noting the “massive loss of marketing intelligence” with the lack of tools for systematically archiving and analyzing data. With the new AVOS acquisitions, Tap11 will provide the analytics, while Delicious will provide the content.
We plan to leverage our Volume algorithm to fully measure the impact of content consumed and shared across the social ecosystem. In combination with Delicious.com, we will be able to provide consumers and publishers with deep, relevant insights and recommendations.”
Via CMS Wire
